Scarce Goods. We all want what we haven’t got.
Because that’s why we’re not happy, right? If we only had that one thing.
And that other thing....
But when we do have that thing that others covet — oh, that’s pretty sweet. We feel better about ourselves when — nay, because! — we have things others can’t get, right? Somehow superior, even, but we can’t really put our finger on why....
In any case, this is why we’ve created Scarce Goods! We will make ridiculously small batches for you to acquire that will make you feel good about yourself because there’s so little of it to go around.
Ok, maybe not.
In actuality, Scarce Goods is our new playground where we can feel that recess freedom to try new things, have some fun, skin our knees, hang upside down from the monkey bars, and take some big risks on small batches.
We’re launching the first two experiments this Friday, and we already have learned some things! Like our canning line really doesn’t like over-fruited beer. So we’ve got kegs and around 15 cases of Batch 1, but Batch 2 is draft only. And Scarce Goods is only available at the brewery!